Profile
Founder is a corporate veteran with over three decades of experience, having worked at CXO levels with MNCs in business development with P&L responsibilities.He is well versed with end-to-end digital transformation process, from AI model building through till deployment with DevOps. Has a wealth of cross-pollination expertise spanningmarketing, automotive research, strategy formulation, brand equity, pricing, social media and of late, Law.
After returning to India in late 2020 from Dubai-UAE, the founder pursued a Law Degree that was completed in late 2025, and coupled with his rich experience in the corporate world, augments his natural skills in drafting petitions (written communications), cogent reasoning & argumentation skills (making presentations) and seasoned public speaking.
Carrying a holistic view and being industry agnostic with a firm belief that there is ‘only one version of the truth’, he is a consistent performer which results in granular execution.Over the course of the past three years, he has interned with various well established law firms, with the latest being Pasha & Company, that has a storied history in upholding law since 1965.
Through his continuous observations in Court Rooms and NCLT Tribunals, the Founder discovered that there are very few advocates who could argue their case cogently and with conviction. This is perhaps the result of insufficient preparation with no background information on the case that was provided, and most often missing the capability to put forth their point of view, and thus end upnot getting the order in their favour.
The key driver for the Founder to focus on Company Law instead of the traditional civil & criminal laws was to utilize the synergy that exists between his decades of corporate exposure and his recent profession. Moreover, the gamut of company law itself has expanded a lot, with IP Law, Consumer Protection, IT Law et al coming under its purview, as you’ll notice on the following pages.
At that time, perhaps very few individuals across the world would have imagined the rise of the internet and with it, totally new industries, limitless geographies and new segments within industries. Such individuals, like Jeff Bezos and the like, rode the new wave and set up immensely powerful corporations. Not because of figuring out the trajectory of how their fledgling new start ups would evolve, but because they believed in the power of the internet tsunami that they were a part of. You either rode it, or you drowned (like my beloved BlackBerry), but the proof of the pudding was there for everyone who was willing to “see” !
The gentle pull of the next wave !
It wasn’t exactly the gentle pull…it was a raging tsunami, complete with all the natural forces that typically accompany one. But, without a doubt, the new age of industrialization was already knocking on our doors. The goal posts that most of the world’s industrialists were comfortable with, were shifting with tremendous speed. Companies like Microsoft, Samsung were looked at with disdain by the old world industries like steel or automotive. But the constant rise of the new industries left everyone in awe of them.
I was part of General Motors Middle East in the 2000s, and used to be silently proud of the fact that it is the world's largest company by revenue since 1931, when it de-throned Ford Motor Co. But, a force which is much greater than a tsunami, namely geo-politics and global finance, dealt such a blow to the old guard that it was brutal.
India as a Developed Nation
Although economic reforms were first ushered in in 1991, and India was growing with renewed policies catering to certain segments, it was in 2014 that the Modi administration unleashed the real power of 1.4 billion people. With constant reforms to policies, it was more like the rejuvenation of the Nation. And today, with private sector defence start-ups (which was unheard of earlier), global capability centers, advent of the UPI, dedicated freight corridors etc., and more recently the FTAs that we’ve signed with almost half of the world’s nations, India is catching up fast.
One can imagine the midnight oil that the Union Government was burning trying to frame the rules, regulations, policies and operational laws for all such new entities and new sectors. With a collective dream of 1.4 billion people to become a developed nation by 2047, we as a nation have our work cut out.Plus add to this the “sunrise sectors” like renewable energy, food processing, electronics manufacturing, space, semi-conductors etc., we begin to realise that we really are a nation in a hurry ! And the momentum is still building…
Our Services
It was in the midst of this exciting new phase of our Country’s growth that I was back in India in 2020. After 35 odd years in the automotive market research industry, shifting of gears was necessary, and I completed my Law Degree here. Continuity by being in the corporate world was important, but re-inventing myself through doing something new and exciting was necessary.
SS Associates is typically more than a law firm. We are “Commercial Architects”, and specialize in various practice verticals like intellectual property & brand portfolio management, consumer litigation & regulatory counsel to cyber laws and data privacy.
In terms of the industries served, they include the legacy industries like consumer goods & retail, while focusing on the new sectors like quick commerce advisory and renewable energy.
These are explained in greater detail in the “practice areas” and “industries served” pages respectively.
Welcome to SS Associates, we trust you’ll find the information useful !